This tool aims to help public service providers effectively use the best channel to reach their target audience.
Many services provided by local authorities and other public service suppliers can be delivered to their local communities through a variety of different ways, some of which will be through the use of technology. Each community is made up of differing social and demographic groups of people. Some will be in a good position to use services from their home via the internet. Others are less likely to be able to do that, yet will be able to engage in an alternative way. This may be face to face or it may be through a different type of technology. The purpose of delivering services in a variety of ways is to reach as many people as possible in the most efficient way. There are many different types of technology that can be utilised in service provision and the range should be exploited to best effect.
This document gives one or more real examples that address particular social groups for various technologies that may be used to access public services. For each example it gives the name and description of the service and refers to a local authority or location in which it is used. It shows the demographic group that the technology is likely to be the most successful at reaching, and it highlights value for money, resilience and the driver for doing the service in that way. Where available, it provides some measures of success. Click here to access the Channels Tool