esd-standards
improving together: Customer insight

Customer insight

 
   Subscription       Registered       Open
 
The esd-toolkit describes the citizens that make up your locality and their demand for services to improve quality of life.  It enables and helps your local authority to target services better and improve customer journeys.

Understanding your customers and citizens has never been easier.  There are many tools available now through esd-toolkit that will support you in making policy decisions, design efficient services around the needs of your locality and generate creative solutions.  These methods will not only save money but will also improve customer satisfaction.

The government and citizen expectation of local government is increasingly more demanding and with CSR 10-13 (Comprehensive Spending Review) and the localism agenda it will not be possible to provide services as they have been traditionally offered.  Only by understanding the needs of your locality will you be able to make intelligent judgments and tough decisions as to what is really important to people, keeping both politicians and the public satisfied.

A multi dimensional approach can give weighty evidence to service design to enable councils to do more with less yet protect the vulnerable.
 

Freely available for all registered local government officers are maps with information gathered by CLG, academic bodies and the Delivery Innovation Team.  These maps show:

  • Attitudes to using the Web
  • Deprivation
  • Digital exclusion
  • Internet use
  • Internet access
  • Next generation (broadband) access
  • Rurality
  • Working hours

Subscribed esd-toolkit users and esd-suppliers consultants also see maps built from ONS data on

  • Age
  • Educational attainment
  • Employment status
  • Ethnicity (self reported)
  • Gender
  • Health
  • Household composition
  • Household income
  • Marital status
  • Output Area Classification (OAC) groups and types
  • Religion
  • Size of household
  • Tenure

Anyone from subscribed local authorities can also see commercially licensed data sets from:

  • CACI
    • ACORN groups and types
    • Addicts and substance abusers
    • Adult CO2 emissions
    • Education groups
  • Experian
    • Origins (ethnicity / language / religion) by postcode
    • Mosaic 2003 and Mosaic Public Sector
Click here for the Customer Profiling Webcast

Click here to navigate to the Customer Profiling Section

Click here to navigate to the Customer Insight community space
 

 
Screenshot of customer profiling: